![]() The Liberal Party produced a leaflet headed: "Mr Calwell and the Faceless Men". The line was used effectively by the Liberal Party and its leader, Prime Minister Robert Menzies. In fact, there was a woman, Phyllis Benjamin of Tasmania, among the delegates at the Conference at the time. Reid commented that the ALP was ruled by "36 faceless men". Neither Calwell or Whitlam were delegates to the Conference, which then consisted of six delegates from each of the six states. In the run-up to the campaign for the 1963 federal election, Reid commissioned a photograph of Labor Leader Arthur Calwell and his Deputy Leader Gough Whitlam standing outside the Kingston Hotel in Canberra, where the Conference was meeting, waiting to be told on what policy they were to fight the election. The term was first used in 1963 by Alan Reid, a journalist working for Sir Frank Packer's conservative Sydney Daily Telegraph, to refer to the 36 members of the Australian Labor Party's Federal Conference, which at that time decided elements of the party's election policy. Use of term Referring to the Australian Labor Party However, the political tactic of elected representatives canvassing party members for support on policies varies widely amongst Australian political parties. The term is generally used to refer to men and women who exert political influence and are not elected representatives to state, territory or federal legislative bodies, yet are elected representatives to bodies that determine political party policies. ![]() Faceless men is a term from Australian politics.
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